- Jane Dexter
Social Media Marketing Predictions 2018
The social platforms are constantly changing, and that means marketers need to change as well.
1. Pinterest Hones Ad Targeting
Pinterest will get smarter and more efficient at keyword and visual search.
Owner of Pinterest management company Simple Pin Media.
Has a passion for helping bloggers and business owners grow their business using Pinterest.
2. Brands Head to YouTube for Lead Generation
YouTube is an untapped resource and an insurance policy for so many businesses.
Award-winning video, social media, and online business strategist.
3. LinkedIn Ads Performance Flourishes
CEO of Ratz Pack Media, has years of experience in online marketing.
4. Facebook Becomes Major Player in Video
If you’re a video creator, watch this space closely!
Founder and CEO of Social Media Examiner.
Founder of the Social Media Marketing Society.
Author of the books Launch and Writing White Papers.
5. Rising Ad Costs Are Here to Stay
Social media strategist, Facebook ads specialist, speaker, and consultant.
Co-host and producer of the top-rated podcast, #BusinessAddicts.
6. Facebook Reviews Become Key Assets
This word of mouth has always been there, so what’s really changed? This: Everything is boostable.
Vice president of strategy at BlitzMetrics.
Implements ad campaigns and helps structure companies’ marketing funnels.
7. Snapchat Stories Move Outside the Mobile App
First-generation Latino marketing executive.
8. Twitter Sees Renewed Relevance
Marketing consultant, keynote speaker, and author of The Content Code.
9. Instagram Gains Ground as Top Choice for Brands
Additionally, businesses can now use Stories Highlights to showcase stories on their account pages.
10. CEOs Embrace a Social Presence
Leading social media strategist, speaker, and trainer, owns and operates Tweeting Goddess.
11. Social Media Video Is Essential
12. Story Highlights Improve Instagram Content Quality
Award-winning branded content strategist and consultant
Founder of The Overlap League native ad newsletter.
13. Successful Platforms Focus on Users vs. Advertisers
GM of content marketing at New Zealand Media & Entertainment
14. Retargeting Essential to the Customer Journey
Consultant, trainer, and strategist
15. Hashtag Competition Hits Full Swing on Instagram
I don’t think many people realize, though, how big a deal hashtag following really is.
Co-founder of Warfare Plugins, a WordPress plugin company
16. Savvy Consumers Force Brands to Humanise
Inspiring entrepreneurs online through her resources, courses, and The Goal Digger Podcast.
17. AI Magnifies Social Customer Service Quality
LinkedInExpert and co-founder of Vengreso
18. LinkedIn Organic Reach Booms
Here’s how to produce a high-performing hero story post of your own:
Chief technology officer of BlitzMetrics
19. Instagram Further Adapts to Business Needs
20. Video Views Become a Vanity Metric
21. Paid Facebook Acquisition Is Here to Stay
Founder of RadiantLA, the author of Social Media Mastery
22. LinkedIn Sees User Resurgence
LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014.
23. Collaborative Storytelling Is a Must
Founder of Keeping it Human, is a speaker, author, strategist, and comic.
24. Facebook Page Growth Stops
Use your Facebook Page to post your best content and reach your core audience.
Post less and Boost more. But only boost your important posts to your core audience to save money.
Social media coach, speaker and strategist
Co-author of Facebook Marketing All-in-One for Dummies
Co-founder of Social Media Manager School
25. Credible Content Reigns Supreme
So how can you stay ahead of these shifting demands? Here are a few ideas:
Creative and forever-curious product marketing manager for the Expedia Mobile App.
26. LinkedIn Integral to Influence
27. Video Is Crucial to Social Sales
One of the world’s top online marketing influencers, educators, and practitioners.
28. Facebook Groups Key to Success
Social media strategist and founder of NOW Marketing Group.
29. Brands That Co-Create With Consumers Will Thrive
Independent innovation, design thinking consultant.
30. Video Messaging Drives Social Selling
Leads North America demand generation and field marketing for Direct Energy Business
31. Social Content Evolves Past 2D
Emmy-nominated broadcaster turned social media marketer
Nationally recognised live video and VR/AR influencer and speaker.
32. Facebook Advertising Loses Market Share
Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016
Chief content officer of the award-winning Actionable Marketing Guide.
Co-founder of Orbit Media, an award-winning, 38-person web design company in Chicago
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