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  • Jane Dexter

Social Media Statistics


It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.

We are loving the following stats we’ve found…

Social media statistics

  • For context, as of October 2017, total worldwide population is 7.6 billion

  • The internet has 3.5 billion users

  • There are 3.03 billion active social media users

  • Internet users have an average of 7.6 social media accounts

  • Social media users grew by 121 million between Q2 2017 and Q3 2017.

  • That works out at a new social media user every 15 seconds.

  • Facebook Messenger and Whatsapp handle 60 billion messages a day

User numbers

  • Facebook: 2.072 billion users

  • Google+: 111 million users

  • Instagram: 800 million users

  • LinkedIn: 500 million users

  • Pinterest: 200 million users

  • Twitter: 330 million users

  • WhatsApp: 900 million users

  • Youtube: 1.5 billion users

  • Snapchat: 180 million users

Content statistics

  • On WordPress alone, 91.8 million blog posts are published every month

  • 89% of B2B marketers use content marketing strategies

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users

  • Snapchat users also sees 8 billion average daily video views

  • 78% of people watch online videos every week, 55% watch every day

Google statistics

  • Google processes 100 billion searches a month

  • That’s an average of 40,000 search queries every second

  • 91.47% of all internet searches are carried out by Google

  • Every day, 15% of that day’s queries have never been asked before

  • Google has answered 450 billion unique queries since 2003

  • To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second

  • 76% of Facebook users check it every day

  • The average (mean) number of friends is 155

  • The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.

  • There are 60 million active business pages on Facebook

Twitter statistics

  • 500 million people visit Twitter each month without logging in

  • There is a total of 1.3 billion accounts, but only 328 million are active

  • Of those, 44% made an account and left before ever sending a Tweet

  • The average Twitter user has 707 followers

  • But 391 million accounts have no followers at all

  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

  • Twitter’s top 5 markets (countries) account for 50% of all Tweets

  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

  • 65.8% of US companies with 100+ employees use Twitter for marketing

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Youtube statistics

  • 300 hours of video are uploaded to Youtube every minute

  • People now watch 1 billion hours of YouTube videos every day

  • More than half of YouTube views come from mobile devices

  • The average mobile viewing session lasts more than 40 minutes

  • YouTube sees around 1,148bn mobile video views per day

  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

Instagram statistics

  • There are 800 million Monthly Active Users on Instagram

  • Over 95 million photos are uploaded each day

  • There are 4.2 billion Instagram Likes per day

  • More than 40 billion photos have been shared so far

  • 90 percent of Instagram users are younger than 35

  • Pizza is the most popular Instagrammed food, followed by sushi and steak

Pinterest statistics

  • Pinterest has 200 million active users each month

  • 67% of Pinterest users are under 40-years-old

  • The best time to Pin is Saturday from 8pm-11pm

LinkedIn statistics

  • LinkedIn has 500 million members

  • 106 million of those access the site on a monthly basis

  • More than 1 million members have published content on LinkedIn

  • The average CEO has 930 LinkedIn connections

  • Over 3 million companies have created LinkedIn accounts

Snapchat Statistics

  • Snapchat has 178m active daily users

  • 60% of them are under 25

  • 47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there.

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